Enlightenment of the most popular United States' b

2022-08-07
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Enlightenment of the United States' banning of ZTE on China's agricultural machinery industry

from the current development situation, if domestic enterprises want to go global in the future, their dependence on the supply of foreign-funded parts will be higher and higher

in terms of technology, the domestic agricultural machinery industry should first increase the innovative research and development of key parts of agricultural machinery. Strong parts make strong main engine

advanced technology will not be sold to you. What people sell you must be uncompetitive or outdated technology

the domestic agricultural machinery industry should further enhance its awareness of intellectual property rights and its sense of awe for business rules. Many of our agricultural machinery enterprises are able to copy other people's products

for domestic enterprises, it is necessary to plan ahead and reduce the technical and regulatory barriers set by the government departments of developed countries and transnational giants on the way ahead

the US Department of Commerce issued an announcement on April 16, US Eastern time, ordering US companies to be prohibited from exporting Telecom parts to ZTE for a period of seven years. The national network security center of the UK also issued recommendations yesterday, warning the telecommunications industry not to use ZTE's equipment and services

ZTE is one of the main companies in China in terms of telecommunications equipment. It is reported that the company currently accounts for about 10% of the global telecommunications equipment market and about 30% of the domestic telecommunications equipment market

it is pointed out that if ZTE fails to reach a new settlement with the US side, the US severe sanctions against ZTE will greatly affect the company's future product development, planning, manufacturing and sales, and the company's international development will also be severely frustrated

the US side blocked ZTE, suppressed Chinese high-tech companies, and once again confirmed the US goal of provoking trade frictions with China, pointing directly at "made in China 2025"

this incident is undoubtedly a warning to China's agricultural machinery industry

in fact, the United States has already blocked the development of China's agricultural machinery and equipment. Not long ago, in the list of tariffs imposed by the United States on Chinese products, China's agricultural machinery and equipment was listed as the target of attack. You know, although China's agricultural machinery industry is the largest country in the world, its intensity is far different from that of the United States and other countries. Here, we don't want to destroy our own ambition and enhance the prestige of others. In terms of strength, the strength of China's agricultural machinery industry and agricultural machinery enterprises is still very weak. The top three global agricultural machinery multinational enterprises are all in the United States. They are John Deere, Case New Holland and AGCO. Their factories are all over the world. John Deere has 67000 employees worldwide. However, China's agricultural machinery industry has just begun to try to build factories abroad. Some plans to go to sea have died before they are mature. So far, there is no multinational enterprise, and it has not even gone out of Asia

in terms of scale, the main business income of 2429 Enterprises above Designated Size in China's agricultural machinery industry was 429.135 billion yuan, while the income of John Deere in the fiscal year reached 179.972 billion yuan (calculated according to the average central parity rate of RMB against the US dollar in 2017), of which the agricultural machinery industry exceeded 100billion yuan. Kubota, Japan, achieved a turnover of 105billion yuan in 2017 (including construction machinery business). However, the total sales of the top 100 agricultural machinery enterprises in China may not reach this figure. Moreover, judging from our common sense, our enterprise statistics are much more watery than those of listed enterprises such as John Deere and Case New Holland. With the recession of the agricultural machinery industry in the past two years, the sales of Lovol heavy industries and China Yituo agricultural machinery business, the two largest enterprises in the domestic agricultural machinery industry, have fallen below 10billion yuan (according to Yituo's 2017 annual report, Yituo's total operating income in 2017 was 7.358 billion yuan). In the domestic agricultural machinery industry, there are only a few enterprises with a pure agricultural machinery business revenue of more than 2billion yuan. Except Lovol heavy industries and China Yituo, it is probably just Jiangsu Wade, Zoomlion Heavy machinery, Shandong Shifeng (not counting the "low-speed cars" belonging to the automobile camp) and Changzhou Dongfeng

for the agricultural machinery industry, at present, due to the weak competitiveness of products to be taken out and cooled to room temperature, few agricultural machinery products are really exported to the markets of developed countries for agricultural production, and many of them are exported to Southeast Asia and Africa, where the local agricultural machinery industry is weaker. Therefore, there has been no obvious exclusion event like ZTE to promote the import and replacement of key military materials abroad. However, at the beginning of this century, New Holland also initiated a lawsuit against the appearance design of Futian agricultural tractor at that time; In recent years, in the domestic market, John Deere, Kubota and other enterprises have initiated intellectual property events against domestic enterprises. The most typical case is the patent lawsuit filed by Kubota against the former Jiangsu Fengling at the beginning of the year

from the perspective of domestic agricultural machinery export products, in the two leading agricultural machinery product fields, some export tractor enterprises mainly purchase clutch, hydraulic parts, tires and other components from foreign suppliers in order to go global or upgrade upward. For example, many enterprises purchase Trelleborg tires for high-power tractors; There are even those who buy foreign engines. Judging from the current development situation, if domestic enterprises want to go global in the future, their dependence on the supply of foreign-funded parts will be higher and higher

from the fact that ZTE was blocked by the United States, there are two important implications for our agricultural machinery industry. The first is to increase scientific and technological innovation. According to the conventional view of the industry, there is a gap of 30 to 40 years between the domestic agricultural machinery industry and the advanced level of foreign countries. Of course, this is not just a problem of the agricultural machinery industry itself. In terms of raw materials and parts that make up the main engine, there is a big gap between China's basic industry and the level of foreign countries. In terms of parts and components, the engines used in agricultural machinery products certainly cannot compete with the old industrialized powers such as Britain, America, Japan and Russia, which is a universal problem faced by China's machinery manufacturing

at present, the product quality of the agricultural machinery industry, especially in terms of product reliability and quality, is quite different from the foreign advanced level. The mean time between failures of domestic combine harvesters is generally less than 70 hours specified by the state, which is only 1/3 of that of similar foreign products; The average trouble free working time of foreign brand tractors is 500 hours, while that of similar products in China is only 200 hours or less. In terms of reliability, it is inferior to others. On the one hand, it is due to the basic raw material industry. On the other hand, it is related to our quality management level, the technology and manufacturing level of parts, the matching and work coordination of machine parts, etc

in terms of technology, the domestic agricultural machinery industry should first increase the innovative research and development of key parts of agricultural machinery. Strong parts make strong main engine. If there is no first-class parts system for support, China's agricultural machinery host products must purchase foreign high-end parts if they want to go to the international market. If one day people also "kill" us, we can only hold our hands and sigh

for the domestic agricultural machinery industry, it is necessary to have the determination and courage to endure hardships and be the first. Advanced technology will not be sold to you, nor can you buy it with money. What people sell you must be uncompetitive or outdated technology. Some of us naively fantasize that we can spend a lot of money to buy advanced technology from others or exchange a huge market for technology from others, but facts have proved that this is simply impossible, including our automobile industry. When our domestic enterprises cooperate with foreign enterprises, people will be wary of you learning the key technology. At the end of last century, an international agricultural machinery giant established its own independently operated R & D center after a joint venture with a Chinese enterprise. Since then, the R & D personnel of the joint venture have been poached by him with high salaries. Later, after the separation of the Chinese and foreign sides, the Chinese side has lost "three gaps" in personnel, market and brand. In Sino foreign joint ventures, the Chinese and foreign parties must have two skins in terms of technology research and development. Even for wholly foreign-owned enterprises in China, it is difficult for Chinese people to access their advanced technology in their existing product fields

secondly, the domestic agricultural machinery industry should further enhance the awareness of intellectual property rights and the sense of awe for business rules. In fact, plagiarism seems to be a natural phenomenon in almost all fields in China, including agricultural machinery, and the awareness of intellectual property rights in the whole field is quite weak. Many of our agricultural machinery enterprises are capable of copying other people's products. As long as they are introduced to the market, others will follow up and follow suit. When some enterprises enter a new industry, an important thing is to buy existing products from the market and break them into pieces. Some even change other people's products to show them in a dignified place. As far as I know, a well-known enterprise has entered the field of balers, bought 2 products from one of its own distributors who has become a widely recognized safety material supplier, and launched its own baler after some research. The author also met a well-known manufacturer at an exhibition and repeatedly studied a new longitudinal cutting axial flow combine harvester in the same industry, asking whether they were also studying it? He replied, we won't do it until their products are mature

this phenomenon of plagiarism leads to enterprises that want to innovate are afraid to innovate and unwilling to innovate, forming the industry's "crab culture" -- a crab has just climbed up from the pool, and the crab nearby pulls it down at one fell swoop. If you want to fight an intellectual property lawsuit, you need to invest a lot of money and time. Most enterprises don't have the energy and financial resources. Moreover, the lawsuit is highly unpredictable. In the general atmosphere where the plaintiff is the defendant and local protectionism is prevalent, you may spend a lot of money to fight a lawsuit and eventually lose. In the end, the overall innovation atmosphere and technical water of an industry are low, and they are allowed to bring the full plastic version of their products to the market. A very regrettable phenomenon is that since 2004, the subsidy policy for the purchase of agricultural machinery in China has made up for the substantial increase in the level of agricultural mechanization, but the agricultural machinery industry has not made up for any technology to show off, and there are very few enterprises that can be taken out and are regarded as rivals by foreign-funded enterprises in the international market. In this regard, at present, Jiangsu Jiufu in the field of rice transplanters seems to be one in the domestic market

I hope this ZTE incident can also serve as an early warning for domestic agricultural machinery enterprises. With China's strong national strength, the improvement of economic strength and the continuous development of agricultural machinery industry, it is inevitable that China's agricultural machinery enterprises will go global and compete directly with transnational agricultural machinery giants in the international market. For domestic enterprises, it is necessary to plan ahead and reduce the technical and regulatory barriers set by the government departments of developed countries and transnational giants on the way ahead

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